I hate the economy being in the toilet. Business seems to be hurting for many of my friends and family and because I have been hearing that from many of those people close to me I couldn't help but start thinking if there was a way to help everyone out.
When I started looking at how a business can get through the tough times I saw two answers that made the most sense.
1. Cut cost by reviewing expenses and see if there are places to save money.
2. Increase sales even in a a down economy.
The natural question is how can PremierSpot help me save money in my business or increase sales. Well we have been doing this a lot over the past 6-8 months. All we can do is review what you are paying for your online services and see if there are things we can do to streamline your sales leads using your website and other online marketing tools. We can do all of this because we believe if we help you out and develop a strong relationship when the economy returns you will be our client for a long time.
How much do we charge for this service. We don't charge you at all. Consider it PremierSpot doing its part to help out businesses during this rough economy.
You would be amazed at what we have been finding...
Saturday, June 27, 2009
Thursday, May 21, 2009
Google Yahoo and MSN advertising oh My!
Part of your advertising and marketing strategy has to include Google, Yahoo or MSN advertising. I have worked with numerous clients who tell me that building traffic to their website is one of the most critical things they know they need to do, but they just are not sure how to do it. Meanwhile when the local ad salesperson stops by their door they almost are guaranteed to advertise with the person because they know them and they feel comfortable advertising that way.
Let me give you an example of what comments I have heard from clients. I would like to advertise online but I am not certain how to get started. What is my return on investment going to be? Why would anyone search for my services locally? Why would anyone search for my services nationwide? How do I know how much I am paying? The list goes on and on.
Look folks I don't care if you think you don't understand online advertising you cannot afford to not advertise online. Why? The simple reason is relevance and the old phone book. Let me explain. If you advertise locally and you don't have your head in the sand you will realize the old phone book is not being used anymore. Why do you think this is? Simply the Internet is dominating the search and information that people used to depend on the phone book for. The same can be said about the newspaper print. So what? Well this is critical, because the old situation of being first by making sure your name started with an A or a 1 is not going to work anymore, and your throwing your money away by spending the big dollars advertising in the phone book. The newspapers are not getting read as they used to and the evidence of this is on how many newspapers are struggling to stay afloat.
Is online advertising going to cost a lot of money? Well the simple answer is yes. It will cost you making money from your customers if they cannot find you online and cannot purchase product from you. The answer your looking for on cost is next.
Although online advertising should just be a part of your advertising spend I am seeing a lot of smaller businesses spending 100-200.00 per month. Many of our mid-sized businesses are spending 1000.00-5,000.00 per month depending on how much they depend on the online sale. Larger businesses can spend anything from 1000.00-20,000.00 a month from our experience. I know there are some that are spending a whole lot more, but these are the common numbers.
What PremierSpot does to assist you with your advertising needs.
1. We look at your site to see what action you want the people coming to the site to do. For example if you want the person to fill out a submission form or buy a product that is important for us to know. (we often help solve website glitches by making some points to you on how your site can be improved to increase the action that you want the customer to do.)
2. We do keyword analysis for your product and the area that you are in. We ask you for a list of keywords you believe are the most relevant to the industry and what people are searching for. The list is usually 10-15 keywords and from that we can closely figure out what your traffic will look like from your advertising campaign. Most importantly we layout the keywords as if we are a customer coming to purchase the product.
3. We insert analytics into your website so we can track every click that has come from the advertising campaign and other sources as well. By doing this we find that as a customer of ours you can look to see if we are doing the work we said we could do. We send this report to your email on a daily, weekly or monthly basis.
Please check out our website today to learn more about building relevant traffic to your website using online advertising. We offer free consultations and would love to assist you in building relevant traffic.
www.premierspot.biz
701 7th Ave
Suite 102
Two Harbors, MN 55616
218-834-3170
Let me give you an example of what comments I have heard from clients. I would like to advertise online but I am not certain how to get started. What is my return on investment going to be? Why would anyone search for my services locally? Why would anyone search for my services nationwide? How do I know how much I am paying? The list goes on and on.
Look folks I don't care if you think you don't understand online advertising you cannot afford to not advertise online. Why? The simple reason is relevance and the old phone book. Let me explain. If you advertise locally and you don't have your head in the sand you will realize the old phone book is not being used anymore. Why do you think this is? Simply the Internet is dominating the search and information that people used to depend on the phone book for. The same can be said about the newspaper print. So what? Well this is critical, because the old situation of being first by making sure your name started with an A or a 1 is not going to work anymore, and your throwing your money away by spending the big dollars advertising in the phone book. The newspapers are not getting read as they used to and the evidence of this is on how many newspapers are struggling to stay afloat.
Is online advertising going to cost a lot of money? Well the simple answer is yes. It will cost you making money from your customers if they cannot find you online and cannot purchase product from you. The answer your looking for on cost is next.
Although online advertising should just be a part of your advertising spend I am seeing a lot of smaller businesses spending 100-200.00 per month. Many of our mid-sized businesses are spending 1000.00-5,000.00 per month depending on how much they depend on the online sale. Larger businesses can spend anything from 1000.00-20,000.00 a month from our experience. I know there are some that are spending a whole lot more, but these are the common numbers.
What PremierSpot does to assist you with your advertising needs.
1. We look at your site to see what action you want the people coming to the site to do. For example if you want the person to fill out a submission form or buy a product that is important for us to know. (we often help solve website glitches by making some points to you on how your site can be improved to increase the action that you want the customer to do.)
2. We do keyword analysis for your product and the area that you are in. We ask you for a list of keywords you believe are the most relevant to the industry and what people are searching for. The list is usually 10-15 keywords and from that we can closely figure out what your traffic will look like from your advertising campaign. Most importantly we layout the keywords as if we are a customer coming to purchase the product.
3. We insert analytics into your website so we can track every click that has come from the advertising campaign and other sources as well. By doing this we find that as a customer of ours you can look to see if we are doing the work we said we could do. We send this report to your email on a daily, weekly or monthly basis.
Please check out our website today to learn more about building relevant traffic to your website using online advertising. We offer free consultations and would love to assist you in building relevant traffic.
www.premierspot.biz
701 7th Ave
Suite 102
Two Harbors, MN 55616
218-834-3170
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